Based in Nørrebro, Copenhagen, Denmark. WOOD WOOD WOOD was launched in the early 2000s. 

At its origins it was only a small t-shirt shop, but its co-founders Karl-Oskar Olsen and Brian SS Jensen influenced by the cultural and urban codes of their time made it a brand with a complete dressing room.

With multiple collaborations with brands such as Nike, Lego, Champion, Inc, Barbour and Adidas. The W.W. label is now an influential player in the streetwear market.

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