Eternaly close to the hip hop culture from the 90's, Alex Guarneri found HOMECORE in 1994. Pioneer of the french street culture with his famous logo, he developed themselves far away from gangsta codes and kept his original founding of the brand.
Independance, elegance and sobriety as an high wire walker. He plays with materials, top stick and various cutting for being in
harmony with yourself ad the world who surround you.